BlueNose Digital

Product content for supplement + fitness brands

Ad-ready product creative.
Built for cold audiences.

I am Rod Ewing, founder of BlueNose Digital. I make vertical video ads for supplement and fitness brands. I film your product for demonstrations and use AI to develop concepts, supporting visuals, and motion.

Book a call View concept work
Your shipped productClaims-awareBuilt for testing
AI-assisted spec concept9:16 / 15 sec
Concept visualizationCreatine — Training in Motion
Creative signalHook → Proof → PayoffUnsolicited concept work

Creative direction + range

Show the product.
Earn the next second.

Concept pieces show creative direction and range. Commissioned work is shot with your actual product.

01

AI-assisted spec concept

Match the category

Athletic talent, gym-grounded motion, product visibility, and a clean hero finish.
02

Concept visualization

Build the trust

Conversational delivery, clear product context, and a credible creator fit.

These are unsolicited, independent spec concepts created to show range—not commissioned brand work. Momentous and SSK appear only for portfolio demonstration; BlueNose Digital is not affiliated with or endorsed by either brand.

The standard

Your product, accurately shown.
Your message, built to move.

Commissioned work uses your shipped product for packaging, labels, mixing, ingredients, and demonstrations. You approve the direction before production.

Concept showcase

See the direction.

All current pieces are AI-assisted spec concepts or concept visualizations. They show the hook, creator fit, and visual language—not paid client results.

Unsolicited concept work — clearly labeled
01Fitness UGC

AI-assisted spec concept

Creatine Performance Concept

An unsolicited, AI-assisted performance concept exploring athletic talent, training motion, and a clean product hero finish.View case study
02Kitchen demo

Independent, AI-assisted concept

Glycine Mixing Demo

Rod shows a scoop of powder going into a clear cup and stirs it to an original hip-hop beat. This independent concept uses illustrative packaging.View case study
03Cinematic UGC

Concept visualization

SSK Technical Product Concept

An unsolicited product-first visualization exploring technical macros, controlled motion, and a clean performance payoff.View case study
04Creator Review

AI-assisted spec concept

SSK Creator-Led Review

An unsolicited, AI-assisted creator concept exploring conversational delivery, workspace fit, and product context.View case study
Open the full showcase ↗Book a call

What brands can expect

Creative built for
conversion learning.

01

Scroll-stopping hooks

Creative angles designed to earn attention from cold audiences.

02

Accurate product stories

Labels, ingredients, mixing, and demonstrations captured with your shipped product.

03

Faster creative testing

Multiple hooks and concepts produced through one controlled workflow.

04

Brand-safe production

Claims-aware scripting, approval checkpoints, and consistent quality control.

Simple ways to start

Choose the test.
Know the scope.

Final pricing depends on talent, locations, usage rights, and production complexity.

Single Hero Ad

From $750

One focused concept to test BlueNose with a real product.

  • One 20–30 second vertical ad
  • Two hook directions
  • Brand-approved script
  • One revision
  • 9:16 final delivery
Typical turnaround: 7–10 business days after product receiptBook a call
Best testing value

3-Video Test Batch

From $1,950

A practical creative test across three distinct angles.

  • Three vertical ads
  • Multiple hook directions
  • Scripts and shot lists
  • Product-matched talent or voiceover
  • One revision round per video
Typical turnaround: 10–15 business days after product receiptBook a call

Monthly Creative Retainer

From $3,500

A repeatable pipeline for brands that need fresh creative every month.

  • Monthly concept planning
  • Recurring vertical creative
  • Hook and angle development
  • Priority production schedule
  • Organized ad-ready delivery
Scope and cadence are customized to your testing planBook a call

How it works

One clear path from
brief to ad-ready files.

01

Brief

We align on the buyer, offer, approved claims, platform, and goal.

02

Concept

You review the hooks, script, talent direction, and shot list before filming.

03

Production

We film your shipped product and build supporting visuals, voiceover, and motion.

04

Delivery

You receive polished, organized assets ready for launch and testing.

About Rod

Product-literate.
Strategy-minded.
Built to execute.

I’m Rod Ewing, founder and creative director of BlueNose Digital. As a certified personal trainer and nutritionist, I help supplement, fitness, and wellness founders turn accurate product information into creative a cold audience can quickly understand.

I direct the workflow from hooks and scripts through product-matched talent, real product footage, voiceover, AI-assisted supporting visuals, editing, and quality control.

Start the conversation

Tell us what you sell.
Then choose a time.

Have a product link, a launch date, or an approved claim in mind? Include it in your inquiry. After you submit, you can choose a time for a short fit call.

Prefer email? bndn@bluenosedigital.com